Out with Cables - In with Blades
We created the "Out with Cables" campaign to demonstrate how the IBM BladeCenter could help a typical business consolidate dozens of IT servers - connected literally by miles of cables - down to just one server, freeing each business from a web of complexity. We launched the campaign with teaser print and a film.
Launch Print
Photographer: John Clang
Launch Film
“Out with Cables” OLV Launch | Director: John Clang
TV
“The Ball” :30 TV | Director: Joe Pytka
Photographer: John Clang
Social - “Very Short Demos with Ned”
Director: John Clang
High impact Print Unit
