Pedigree - Tweet for Bowls
Just days before Super Bowl XLIX, GoDaddy received considerable backlash for a commercial that many believed glorified puppy mills. PEDIGREE®, a long-standing supporter of adoption, saw an opportunity to lead a positive conversation and help feed shelter dogs. In less than 48 hours, we launched a campaign encouraging audiences to #TweetForBowls during the big game. For every tweet, PEDIGREE® donated a bowl of nutritious dog food to shelters.
"Tweet for Bowls" OLV | Agency: BBDO, Role: Creative Director
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