Pedigree " Feed the Good" Global Campaign
We developed Pedigree’s new global campaign, Feed the Good, based on the simple, yet universal insight that dogs’ innocence reconnects us with our own. Dogs – who show no deference to culture, race, socioeconomics, age, disabilities etc. – remind us what really matters. As such, Pedigree believes that dogs bring out the good in us, and by nourishing the loveable innocence in every dog, Pedigree brings out the good in them.
"Pick Me" | Director: Aaron Stoller | Role: Concept, Copy & Creative Direction
“General Howe’s Dog” | Director: Noam Murro | Role: Creative Direction
"Rescued" | Director: Lance Acord | Role: Concept, Copy & Creative Direction
“Recovery’ :30 TV | Director: Matt Smuckler | Copy & Creative Direction
Pedigree - "A Vote for Good" Social Experiment
As the 2016 Presidential election neared, our polarized political climate brought out the worst in many Americans. Determined to remind people that we have more in common than not, we conducted a social experiment called “A Vote for Good.” We sent a woman wearing a Hillary shirt to a Trump rally with a “lost” dog. Then, sent her to a Hillary rally with a Trump shirt. The result was heartwarmingly positive – people on both sides found common ground through a mutual concern for dogs to help one another.
"A Vote for Good" | Director: Win Bates | Role: Creative Direction
“Tweet for Bowls” | Role: Concept, Copy & Creative Direction
Social
Print and OOH
